Success Series: How to successfully sell into vertical markets
Do you think it’s next to impossible to successfully sell megapixel IP camera systems into a market vertical you have never targeted? If you do, then you’d be dead wrong!
Oliver Kriehn a director of a small IT company, started selling video surveillance into a new vertical with – no previous experience, no market knowledge, no sales contacts and with very little capital.
I was so excited to hear about Oliver’s success, that I invited him to talk about his selling process.
