When asked how much market research went into the iPad, Apple’s CEO Steve Jobs replied: “None. It’s not the consumer’s job to know what they want.”
Those who worked with Jobs concur that Apple’s unrivalled innovation was more to do with intuitive vision than extensive fact gathering.
Innovative product often starts with a visionary – a leader with the ability to know what the customers want even before they do. Like magic, it’s the result of unseen forces – imagination and genius, rather than well schooled logic.
But vision is only the first part of the equation. Innovation requires well planned execution that forms brilliant ideas into useful devices.