MxInstaller provides the latest reviews, how-to tutorials and expert commentary on MOBOTIX IP cameras, software and related technologies.
Inspired after a chance meeting with MOBOTIX founder Dr Ralf Hinkel during a European conference in 2007, Simon Hall went back to Australia with an idea that eventually became a reality in 2008. The concept was to create a monthly community publication that would be freely available to anyone wanting to learn about the revolutionary MOBOTIX technology.
MxInstaller started as an electronic newsletter comprised of small articles about IP video, storage and networking. What began as a part-time hobby from home and a handful of readers, quickly grew and in a short time MxInstaller became one of the most widely read publications in the security industry, with subscribers in over 80 countries.
Requests for a printed version began to pour in from installers who had been printing off the PDF articles and using them as a selling tool with customers. In February 2008, Simon decided to launch MxInstaller as a magazine. With zero funding and no prior experience in publishing, the first edition was published seven weeks later in April 2008. The entire cost to print and circulate the magazine was absorbed by The IP Academy during its first year.
Demand for the magazine increased quickly which eventually attracted advertisers. Those monies were ploughed back into the magazine to improved its design and increase the publication’s circulation. Today MxInstaller magazine has expanded from humble beginnings in Australia into North America and Europe.
MxInstaller magazine is an independent publication that is available free-of-charge to the global community of users, installers and integrators. MxInstaller and its registered trademark is independently owned and operated by The IP Academy Pty Ltd.
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